Social media is a vital part of the customer journey in the modern world, making social media marketing in Ruston LA with a company such as The Digital People a smart move. Social media investments are still a priority for marketing executives even when budgets are tight and with good reason. The enormous amount of time customers spend on social media means companies have unparalleled access to influence their purchasing journey from discovery to purchase.
Why social media marketing in Ruston LA matters for all businesses
Smart brands from all industries make use of social media to win over their audiences, boost sales and increase their market share. 94% of business leaders believe social data and insights have a positive effect on the building of brand reputation and customer loyalty, according to the 2023 State of Social Media Report. And reputation management is particularly dependent on social media. Social media enables brands to create a more personal connection to their audiences and create real and long-lasting connections that can endure good times and bad.
Social media marketing in Ruston LA also helps to support better public relations outcomes. Social media allows brands to stand out by providing a compelling brand narrative and thought leadership on a consistent basis, giving business leaders the chance to showcase their expertise and share insights in entirely new ways. A brand with a social media presence is able to amplify their public relations and directly engage with customers and drive positive coverage in the media.
