As a home inspector, your business is only as good as your marketing. You could be the most experienced and qualified home inspector in your area, but if you’re not marketing your business effectively, you’re not going to get the clients you need to stay in business. Fortunately, there are a few simple things you can do to up your home inspector marketinggame and start generating more leads.
Get Listed in Online Directories
When people are looking for advertising for a home inspector in their area, one of the first places they’re going to look is online. That’s why it’s important to make sure your business is listed in as many online directories as possible.
Make Sure Your Website Is up to Date
Your website is often the first impression potential clients will have of your business, so it’s important to make sure it’s polished and professional. If your website looks like it was made in the early 2000s, it’s time for an update.
Invest in a modern website design or hire a pro such as Inspector Media specializing in home inspector marketing, that highlights your qualifications and services. Make sure your contact information is easy to find, you don’t want potential clients going elsewhere because they couldn’t figure out how to get in touch with you.
Social Media Is Advantageous
Social media is a powerful marketing tool if you know how to use it correctly. Platforms specializing in social media give you a direct line of communication with potential and current clients, which means you can use them to build relationships and promote special offers or deals.
Just make sure you’re posting relevant, quality content, no one wants their feed filled with spammy ads or irrelevant fluff pieces.
