The Internet is an excellent way to reach potential customers. However, building a website and creating content isn’t enough to get noticed by search engines and drive traffic back to your site. You need to have a strategy that includes link-building and social media marketing. A skilled SEO company in Indianapolis, IN, can help you develop a plan that improves brand awareness through these methods.
SEO Brings Awareness
SEO is a long-term investment, but it can be an effective way to build brand awareness.
SEO is an essential part of your overall digital marketing strategy for several reasons:
- SEO drives traffic to your website from organic search results.
- Search engines have become the primary way people find businesses online, whether they are looking for a plumber or an accountant in their area. In fact, more than 70 percent of consumers start their journey with a search engine.
Regular Content
Content marketing is an excellent way to build brand awareness. When done correctly, content marketing can help you build trust with your audience and stay on top of mind to forge a relationship.
Content marketing is ideal for driving traffic to your website, which can be used in conjunction with paid advertising, such as pay-per-click (PPC) or search engine optimization (SEO). PPC ads allow you to target specific keywords related to your business and display those ads when people search those terms.
Link-Building with Social Media
Links are still the most critical factor in SEO, but social media is perfect for getting more links. Social media also provides an opportunity to speak directly with your audience and build brand awareness, which is especially vital for businesses that don’t have the resources for traditional advertising.
